REACH stands for Responsible Educated Adolescents Can Help, a drug-free program for secondary students at Red Cloud High School. They promote enjoying life without alcohol, tobacco, or drugs, and helping each other reach that goal. REACH sponsors the annual Red Ribbon event during the last week in October at Red Cloud Community Schools. Red Ribbon Week is an event recognized nationwide to honor "Kiki" Camarena, an undercover agent for the U.S. Drug Enforcement Administration (DEA), tortured and killed in 1985 after investigating a major drug cartel in Mexico. REACH hands out red ribbons so that students will remember Kiki Camarena and all the other men and women who have died to help make our communities safe from drugs. Other activities such as raffles, contests, and handing out "freebies" are held for grades K-12. The Elks Club, South Central Substance Abuse Prevention Coalition, and ESU 9 also help support Red Ribbon Week in various ways.

REACH also volunteers its time to help with various projects throughout the year. Members have helped with the REACH Dance during Street Car Days, several banquets, and the annual Easter Egg hunt at the Heritage for several years.

If you would like more information regarding REACH, please contact sponsors Barb Sprague or Robin Peterson (Red Cloud School Counselor) at 402.746.2818.